Last post, we talked about a website that offered express shipping for $12 even though it would arrive the same day as free shipping.  The lesson there was “check your edge cases.” In that same vein, today we offer up this gem: Now admittedly, I live in the sticks, 30+ miles outside of Philadelphia, where … Continue reading “Two is the loneliest number”

Nothing says “We tested the edge cases” like offering me free regular shipping that arrives on June 12 for free or expedited shipping that costs $12.95 and also arrives on June 12. True story: the state of Pennsylvania has shifted to a print-your-own-registration-forms format for car registration. (Your car must be registered for it to … Continue reading “A light post for a light week”

Humans are natural storytellers. We tell our partners, our family, our friends how our days are. We tell our colleagues stories of that thing the client asked for in a meeting (and possibly how absurd it is). We tell ourselves stories about the day ahead of us (I’m going to go to work, get groceries, … Continue reading “The Origins of Storytelling: Improvisation”